Reinventing Innovation: Market Leading Company Partners with Students

Case Study: 3 Day Startup Partners with RetailMeNot for a New Kind of Innovation

RetailMeNot, Inc. is the world’s leading marketplace for online coupons and deals. The company’s websites enable consumers seeking to save money to find hundreds of thousands of offers from retailers across the globe. RetailMeNot partnered with 3 Day Startup (3DS) to host student entrepreneurs at the company’s headquarters in Austin to foster disruptive innovation in digital couponing and commerce.


  • Insights into new types of offers, new distribution and redemption channels, and better services for RetailMeNot’s merchant partners
  • Six innovative, early-stage student startup teams focused in and around the digital couponing and commerce industry
  • One student team generated enough interest to warrant direct seed investment from RetailMeNot
  • One team launched during the weekend and received acceptance into a seed-stage accelerator

Duration: Multiple pre-program sessions culminating in an intense three days

Objective: Generate and validate new ideas in digital couponing and commerce by collaborating with student entrepreneurs

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