Reinventing Innovation: Market Leading Company Partners with Students

Case Study: 3 Day Startup Partners with RetailMeNot for a New Kind of Innovation

RetailMeNot, Inc. is the world’s leading marketplace for online coupons and deals. The company’s websites enable consumers seeking to save money to find hundreds of thousands of offers from retailers across the globe. RetailMeNot partnered with 3 Day Startup (3DS) to host student entrepreneurs at the company’s headquarters in Austin to foster disruptive innovation in digital couponing and commerce.

Results

  • Insights into new types of offers, new distribution and redemption channels, and better services for RetailMeNot’s merchant partners
  • Six innovative, early-stage student startup teams focused in and around the digital couponing and commerce industry
  • One student team generated enough interest to warrant direct seed investment from RetailMeNot
  • One team launched during the weekend and received acceptance into a seed-stage accelerator

Duration: Multiple pre-program sessions culminating in an intense three days

Objective: Generate and validate new ideas in digital couponing and commerce by collaborating with student entrepreneurs

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Student Entrepreneurs Build Startups Inside RetailMeNot

Last weekend, RetailMeNot partnered with 3 Day Startup to host university students at the company’s headquarters in Austin with the goal of fostering disruptive innovation in digital couponing and commerce.

On the first day of 3 Day Startup RetailMeNot, students voted on several ideas to pursue, and broke into groups and started working

On the first day of 3 Day Startup RetailMeNot, students voted on several ideas to pursue, and broke into groups and started working.

Students armed with insider market data and support from RetailMeNot mentors aimed to create startups that could ultimately partner with or be acquired by the industry giant. Students focused their efforts on creating new types of offers, new distribution and redemption channels and better services for RetailMeNot’s merchant partners.

Matt Howitt, Senior Vice President of Engineering at RetailMeNot, said that the company wanted to engage student entrepreneurs from 3 Day Startup because RetailMeNot is committed to innovation, “We are excited to get new ears, eyes and brains chewing on the next big opportunities in this space.”

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