3DS Participant Spotlight: Dan Otto of 3DS William & Mary

Contributor: Dan Otto is a student at William & Mary and was a participant at 3DS William & Mary.

The question we kept asking ourselves at 11:40 pm, 20 minutes before the due date of 3DS William & Mary application  was, “Is it worth applying?” Looking back, we could almost laugh at ourselves for thinking that.

3 Day Startup (3DS) was an experience that we never expected to have. Initially, we didn’t know if it would be useful to us, but we thought it would be at least a decent opportunity to make some new connections over a weekend. Our startup idea had already been incubating for months prior to 3DS, so we initially thought this was going to be a way to get the opinion of others, and nothing more. In reality, we couldn’t have been more wrong.

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The Zairge team at 3DS William & Mary

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Lead Organizer Spotlight: Meet James Gray from 3DS Austin

James Gray just graduated from The University of Texas at Austin. James is now working on the product and business development team at Sparefoot. He was also the lead organizer of the 10th 3DS Austin in Spring 2013 when he was still a student.

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James says the most rewarding part of organizing the program was to see teams progress from start to finish. He also enjoyed trying new things during the organizing process, hearing input from fellow organizers, and trying to launch a bigger and better program than the previous 3DS Austin he participated in. “It was also really fun. We got to work with some really big sponsors like Intuit,” he says.

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Raising Startup Capital: How to Reach Out to Investors

In addition to the hands-on 3 Day Startup programs we run at universities, we offer a variety of ways to learn more about relevant topics surrounding entrepreneurship when our programs are not in session.

Last month, we partnered with Evan Loomis, Director of Corinthian Health Services, to produce a livestream about raising startup capital. You can view a recording of the session on our website.

Evan was also kind enough to put together a recap of best practices to reach out to investors.

Finding the Best Introduction

First, make sure you have a LinkedIn account. That’s the best way to identify people in your network that know investors.

Being a Good Introducee

For an introducer, an introduction is a dangerous thing. If the introducee misses the meeting, doesn’t do his or her homework, acts rudely, or makes vague or unreasonable requests, it can damage the introducer’s relationships and reputation. Access to someone else’s rolodex is a precious thing. Here are some ways to make sure you don’t take the introduction for granted:

  • Keep all emails as short as possible. Usually, six sentences is the max.
  • Suggest specific times to meet, but be flexible. Put all times in the time zone of the person you’ll be meeting.
  • Be specific about what you are asking for. Never use phrases like, “Can I pick your brain?”
  • Once you meet the investor, remind them who your mutual friend is. Do it quickly and in a way that is complementary. “Our friend Dave speaks very highly of you. He was kind to connect us. It sounds like you guys went to college together.”

Leapfrogging

Everyone knows someone.

Pick five people you know that might be able to help you with your goal and ask if you can bring them coffee for a short conversation. At the end of your meeting, ask, “What two people come to mind that might be helpful here?” Asking for three people is greedy. One is lame. Just ask for two. Give them a minute to think about it and wait for them to name two people. Mention that you’d love an introduction and that you will follow up.

Within a few hours, you should email them a general thank you email and then separate emails for each introduction you need. So, if they offer to introduce you to two people, you’ll send them a total of three emails.

Email 1: General Thank You

Dear [Evan],

Thank you so much for your time and wisdom today. I know you are slammed with [insert something here showing that you are aware and applaud them for their success in what they are doing,] so I’m especially grateful. I’ve been thinking about [insert the one big idea / feedback they gave] since we met; it is a really great way to frame how we are thinking about our business.

Thank you also for the offers to connect me with Jason and Angela. I’ll follow up with separate emails that you can reference to make introductions really easy for you.

Sincerely,
Chris

***Why This is Important: Following up and saying thank you are critical to building a long-term friendship with people you connect with. Make it easy on yourself by preparing your emails ahead of time, so you won’t forget once you’ve shifted your focus to the next contact.

Email 2 and 3:

Dear [Evan],

Thank you so much for meeting with me to discuss our new venture: [insert your company name and tagline here].

Thanks for offering to introduce me to [investors name]. As you mentioned, it sounds like he’d have a lot of insight about [insert the reason they recommended the introduction]. I’d love to connect with him.

Sincerely,

Chris

PS: As background for [investors name], I’ve included a blurb below on [company name] and my background.

About [Company Name]: [150 word description of your company]
About me: [50 words about you]
Optional: [Short pitch deck or executive summary]

***Why This is Important: On your roadshow, you want to make it as easy as possible for people to help you. By creating a separate email to forward along, you get to tell the introducee how to talk about you and all the introducee has to do is hit forward.

3 Day Startup Partners with Stanford’s Epicenter and NCIIA to Launch New Program

During the week of April 13-19, 3 Day Startup partnered with Stanford’s Epicenter and the NCIIA to launch 3DS Springboard across nine universities. 3DS Springboard is an interactive workshop focused on the beginning steps of launching a company or a project through on-campus innovation. Over four 90-minute sessions, students joined the 3DS team and Epicenter University Innovation Fellows on their campuses to start a company, a project, or a movement.

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3 Day Startup Hosts a Pitch Workshop for University of Tokyo Students

3 Day Startup works with students from all over the globe to help them kickstart their startup ideas into viable companies. During SXSW, 3DS hosted a pitch workshop for students from the University of Tokyo. The purpose of the workshop was to help students further refine their elevator pitches for a global audience. Most of the participating teams already had working products or early traction from investors or customers.

Participating students were part of Todai to Texas, a program aimed at bringing the brightest student startups from the University of Tokyo to exhibit at SXSW.

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Should You Drop Out of School to Start a Company?

During SXSW Interactive 2014, 3 Day Startup hosted a panel to discuss a much debated topic among student entrepreneurs: “Should you drop out of school to start a company?” Some of the points discussed included, entrepreneurial timing, the university as a startup platform, and the culture of risk taking.

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The diverse panel of individuals included, Mike Gibson, VP for Grants at the Thiel Foundation, Connie Bourassa-Shaw, Director of the University of Washington’s Arthur W. Buerk Center for Entrepreneurship, and Andy O’Hara, Founder and CEO of Chiron Health. Cam Houser, CEO of 3 Day Startup, moderated the discussion.

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Case Study: 3 Day Startup Brings Innovative Approach to San Antonio’s Performing Arts Organizations

3 Day Startup (3DS) partnered with the 80/20 Foundation and Geekdom to host the first-ever 3 Day Startup for the Performing Arts. The program introduced San Antonio’s performing arts organizations to lean start up techniques and intraprenuerial thinking. The results were powerful insights into ways to better engage audiences and the community in their work, while simultaneously generating new sources of earned revenue and improving sustainability.

The Current State of the Performing Arts Industry

According to the NEA, nearly half of the nation’s adults attended at least one type of visual or performing arts activity in 2012. And nationwide, the performing arts industry is made up of approximately 8,840 organizations, generating nearly $13.6 billion in annual revenues. In San Antonio alone, arts and culture organizations and their audiences generated more than $134 million in direct economic activity in 2010, according to Americans for the Arts. However, while arts organizations thrive on creativity, producing innovative, exciting, and inspiring performances on stage, they often struggle to harness that same innovative spirit and apply it to their business models. As we have seen with a string of recent high-profile cases (New York City Opera, The Philadelphia Orchestra, among others), many face deficits, go bankrupt, or are forced to downsize. Such failures prevent organizations from serving their communities, while developing a reputation for the performing arts among skeptics as an inefficient, ineffective money-pit.

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