Bill Aulet: Disciplined Entrepreneurship


Bill Aulet, managing director of the Martin Trust Center for MIT Entrepreneurship, recently gave an engaging talk at Capital Factory in Austin about his new book, Disciplined Entrepreneurship. Aulet hammers home the importance of getting your first paying customer. “While the right customer can be a guiding force, the wrong customer can be a misleading distraction,” he says.

The infographic below notes some interesting findings that Aulet discovered about the startups he examined over the course of writing this book. We wanted to share it with you because we thought it would be particularly interesting to our audience of student entrepreneurs.


Aulet also spoke about the trend of universities stepping up to the demand for entrepreneurship programs. While this is exciting news, Aulet fears that the mobilization of books and classrooms will not be accompanied by real hands-on training. Students may learn a lot of theory about startups, and hear countless colorful anecdotes, but they will be lacking in real hands-on experience.

3 Day Startup aims to address this lack of hands-on experience by throwing students into the pool. Our program provides students the tools they need to start successful companies. To date, more than 41 companies have come out of 3DS to collectively raise $14.5 million in investor capital and more than a dozen have been accepted to prestigious incubators and accelerators such as Y Combinator and TechStars.

You can learn more about Bill Aulet’s Disciplined Entrepreneurship by visiting the website.

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