Bill Aulet: Disciplined Entrepreneurship

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Bill Aulet, managing director of the Martin Trust Center for MIT Entrepreneurship, recently gave an engaging talk at Capital Factory in Austin about his new book, Disciplined Entrepreneurship. Aulet hammers home the importance of getting your first paying customer. “While the right customer can be a guiding force, the wrong customer can be a misleading distraction,” he says.

The infographic below notes some interesting findings that Aulet discovered about the startups he examined over the course of writing this book. We wanted to share it with you because we thought it would be particularly interesting to our audience of student entrepreneurs.

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